Appy Fizz "Seasons"
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Client: Parle Agro India- Awards
- GoaFest
2006: Bronze - Beverages/Dairy Products - Abby Awards
2006: Silver - Campaign: Food & Beverages - Abby Awards
2006: Gold - FilmCraft: Animation
Agency: Grey Advertising Mumbai, India
MFX Director: Sidney Tan
Following a television campaign launch for Appy Fizz, we continued on with a series of animated TVCs aimed at creating brand awareness for the apple-flavoured fizzy drink. The objective for the campaign was to position the brand to span across the full 360 degrees and assist in creating a good amount of interest in the brand during the festive season. The agency decided to do a viral project and the medium was developed in India.
