- British Design & Art Direction
2004: Book Status - Television & Cinema Advertising Non-English Language
- Asia Pacific Advertising Festival
2004: Silver - Transport, Travel & Tourism, Entertainment & Leisure
Agency: Ogilvy & Mather Kuala Lumpur, Malaysia
The story is set in the home of a Malaysian-Indian elite family during their weekday house cleaning. The husband is on the ladder repairing an air-conditioner, whilst the wife is busy supporting the ladder. The screwdriver accidentally dropped and the wife kindly picks it up but hesitated to pass it up to her husband.
After a while of a typical "sitcom" family drama, we realised that she can't lift up her armpits due to the Malaysian Censorship.