Orbit White Attraction"

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  • Abby Awards
    2006: Merit Finalist - Best TV Single
  • Abby Awards
    2006: Merit Finalist - Best TV Campaign
Client: Wrigley India
Agency: Grey Advertising Mumbai, India
Production House: Flying Saucer
Director: Ashim Ahluwalia
MFX Director: Lau Kim San

A humorous advert for Wrigley's Orbit gum, highlighting the fact that 'Nobody likes yellow teeth'. Apparently, neither do the blades of grass on the field. They refuse to be grazed by the cow with yellow dirty teeth. The cow is given Orbit White chewing gum. His teeth slowly turn white, bright and shining. The grass blades leap straight into the cow's mouth.

The cow and grass are modeled and animated in Autodesk Maya and numerous passes were rendered to achieve the realistic look of the cow with facial expressions and the field of grass.