Appy Fizz "Refrigerator"

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  • GoaFest
    2006: Bronze - Best Use of Music
  • GoaFest
    2006: Silver - Animation
  • GoaFest
    2006: Silver - Beverages/Dairy Products
Client: Parle Agro India
Agency: Grey Advertising Mumbai, India
MFX Director: Sidney Tan

After successfully creating a television campaign launch for Appy Fizz, MFX continues on with a series of animated TVCs aimed at creating brand awareness for the apple-flavoured fizzy drink. The objective for the campaign was to position the brand to span across the full 360 degrees and assist in creating a good amount of interest in the brand during the festive season. The agency decided to do a viral project and the medium was developed in India.