100Plus "Horse"

Client: F&N Interflavine Pte Ltd
Agency: Publicis Communications
MFX Director: Lau Kim San

To celebrate the Chinese New Year, the client - F&N 100Plus - wanted to usher in the 'Year of the Horse' with a fresh and spectacular festive greeting TVC based on their print ad, featuring a stunning crystalline-horse in 100Plus brand colours. The message reflects the nature of the horse as a symbol - energetic, fast and straight to the point. Using 3D animation and 3D motion-graphics, the team at MFX made certain the animated horse emerging from the energy-drink embodied strength, speed and agility.