KFC "U Classification"

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  • Busan International Advertising Festival (Ad Stars)
    2011: Finalist - Film Craft, Animation (Campaign)
  • Kancil Awards
    2010: Bronze - Craft Animation
Client: KFC Holdings Malaysia Bhd
Agency: McCann-Erickson Malaysia
MFX Director: Lau Kim San

This is one of a series of infomercials to convey the audience rating for the movie following it. Each infomercial carries a different tone depending on the rating it represents, but all use the same characters.

MFX collaborated with the agency and executed the project as a team. The KFC characters were modeled in 3D, but were given a 'claymation' look for added whimsy.