Cadbury "Scary Movie"

Client: Cadbury Confectionery Malaysia
Agency: Publicis Malaysia
MFX Director: Lau Kim San

The brief for this project came from an existing international campaign and characters, and MFX was tasked with producing this spot. The aim was to create a TVC introducing Cadbury's new bite size snack packs. It was created using stop motion and the characters were made out of clay. It depicts a scene where two chocolate characters are sitting on the sofa watching a scary movie and eating their snacks. There is a scary element of shock and surprise when another younger chocolate character pops up from behind the sofa, introducing another Cadbury's snack.