IBM "Smart Squad"
Agency: Ogilvy & Mather Malaysia
MFX Director: Sidney Tan
BM wanted to educate consumers about their IT solutions and products in a fun and impactful way. The agency (O&M) came up with a brilliant concept for an addictive online game, targeting working IT professionals. We then developed the designs & animation for the game, where we wanted to create a contemporary look that was fun and humorous, whilst at the same time, keeping it sophisticated and cool. The collaboration between the design and the interactive programming went well and resulted in a pretty successful online game.