AD Asia 09 Congress

Client: Ad Asia 09
MFX Director: Pitt Ong

The original brief was to create a heartbeat waveform-treament to a conference promo. The idea was modified from the brief slightly by colliding some Asian elements to represent Asia's influence and culture. It was decided to take the direction of Chinese ink/painting and allowed room to explore different dimensions and experiences for a conference promo. The piece shows the influences of the current economy and investor & consumer slumps. It starts off following a black ink droplet falling down a crack with a waveform heartbeat presence through out that echoes the graphs of economy. It transforms into colour and carries the message of ' Redefine Your Future of Brands.' 3D Maya support on the animation and modelling of the elements provided a more dynamic and animative spot for the conference.