Vimal "Elaichi"
Agency: Jam & Ketchup Communications
Production House: Cutting Edge Pictures/Planet Films
Director: Farouk Aljoffery
MFX Director: Chan Moon Choong
MFX Producer: Tunku Shafiq
The spot takes the audience on a cinematic journey on a hot air balloon with celebrity Ajay Devgn. Many different fonts make up the particles, which represent pan masala saffron, that drift in a surreal yet plausible manner. The visual effects work started while the shooting team was still traveling across India, taking other shots.
