CI Refresh

Client: AETN International
MFX Director: Pitt Ong, Vanessa Chia

The aim of this project was to re-create the entire package of the existing channel idents with a fresh new look whilst having the identity of the channel remain. The main tasks were to search for new icons and design the storylines to represent four different themes of idents; Investigation, Crimes, Forensic and Biography. A striking and effective group of work. It is made up of black, white and highlights of bold red that adds an element of mystery to an unsolved series of case objects shown.