Coway "Ombak"

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  • Kancil Awards
    2019: Art Direction: Single - Merit
  • Kancil Awards
    2019: Visual Effect: Single - Merit
  • Kancil Awards
    2019: Motion Design - Merit
Client: Coway (M) Sdn Bhd
Agency: Directors Think Tank Sdn Bhd, Grey Worldwide Sdn B
Production House: Directors Think Tank Sdn Bhd
Director: Maurice Noone
MFX Director: Lau Kim San & Wayne Ho Chun How
MFX Producer: Tunku Shafiq

This commercial launches Coway's new water dispenser for Malaysians. To illustrate the main feature of the product, that is adjustable temperature for all needs, we used a camera moving through a papercut-style landscape. The camera invites the viewers to delve into various possible uses before finding the product at the end. Before being executed in CG, detailed mockups of each scene were created, allowing for a realistic result.