Jafza Corporate Video
Agency: Brandcom Middle East, UAE
Director: Harold Monfils
MFX Director: Lau Kim San
A corporate video created for Jafza (Jebel Ali Free Zone) in Dubai. It is a piece shot in Dubai that used a combination of 3D, motion graphics, line-shoot and CG. It takes the viewer on a journey through the sand dunes of Dubai where buildings emerge up through the falling grains of sheer sand that flows into a dynamic cityscape. Kites are soaring into the blue skies and paper planes are sent flying, only to be overshadowed by a jumbo jet; here, dreams on paper are transformed into a reality. The overall aesthetic was designed to look and feel quite fluid and graphic-flowing into one another, being redefined. It is an uplifting piece with text phrases used throughout to make one feel at ease and inspired. 'Here is where you can set your sights on the world.'