The making of Amazon "AmazonPrime"

Client: Amazon India Ogilvy Bengaluru
MFX Director: Santosh Kumar
MFX Producer: Tunku Shafiq, Ezzatul Afifah

MFX's VFX team created this exciting spot for Amazon India. The brief was to create 3 CGI characters (Delivery guy, Musician and Film Director) which would interact with live actors. While it was challenging to achieve within the given short timeline, the MFX team pulled it off quite nicely in the end. Take a look at the making of this TVC and the fun MFX had bringing these CG characters to life.