Astro Corporate "The Kid"

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  • Asia Image Apollo Awards
    2007: Gold - Best TVC Campaign
  • Asia Image Apollo Awards
    2007: Finalist - Best Editing
  • Kancil Awards
    2006: Bronze - Film
Client: Astro All Asia Networks
Agency: Y&R Kuala Lumpur, Malaysia
Director: Al Isaac

ASTRO is the region's leading cross-media operator with direct-to-home satellite television services in Malaysia, Brunei and Indonesia. It is also the leading commercial radio broadcaster in Malaysia and a major publisher of TV guides and lifestyle magazines.

This 60secs spot is edited to a gentle and graceful pace - to tell the simple story of a child whose eyes have been opened to the world, although she has not traveled far - but with ASTRO, her knowledge stretches beyond and she has the understanding of people and culture from around the world. Knowing how other children in the third-world countries do not have the same sort of luxuries and privileges as her own, she generously contributes her precious belongings to her friend, Amar. A touching spot, revealing the gentle, caring and compassionate mind of an innocent child.