Pajero Sport VGT "Shopping"
Agency: McCann-Erickson Malaysia
Director: Brad Hogarth
MFX Director: Chan Moon Choong
Dynamic, unconventional cuts create suspense as we follow the story of an 'adventurer on a quest' through vast, desolate landscapes. This 75-seconds director's cut highlights the key features of the Mitsubishi Pajero VGT through crisp motion-graphics and a simple but clever story twist at the end.
The treatment for the GPS and engine demo was inspired by comic-styled illustrations with hard-shadows instead of realistic CG rendering, to give it a clean yet edgy look. The GPS sequence based on the idea of a topographical map being translated to a 3-dimensional view was executed in Flame.