Proton Satria Neo "Desire"

Client: Proton Holdings Bhd
Agency: McCann-Erickson Malaysia
Director: Brad Hogarth

This is an edited art piece for a TVC. It is mysterious and beautiful in its execution, showing dark and contrasting scenes of mist rolling over mountainous landscapes, wind sweeping over long grass crops with shots of an eye that give a considered stillness to the piece. It is not fast paced, rather slow building and steady; the car handles smoothly and effortlessly to the hairpin bends in the road without screeching or being driven with ego. The viewers are told 'Obsession has a new Face', 'Passion has a new Identity', 'Lust has a new Meaning' and finally 'Desire has a new Name'. A dynamic piece, edited with a beautiful crafted style.