Dumex Dugro "Aladdin"

Client: Dumex Malaysia
Agency: Ogilvy & Mather Kuala Lumpur, Malaysia
Director: Brad Hogarth
MFX Director: Chan Moon Choong

MFX had the challenge of handling a huge 3D rendered environment, which also meant that an equally huge commitment was required. Our team had to model a variety of different contraptions including fruits and vegetables, in order to accommodate the larger then life commercial and as well as this, we were managing a tight deadline. But the weeks of hard work paid off, and our MFX team managed to create an unforgettable experience of taking a fantastic journey into the belly of a three year old.