BMW Kaleido B

Client: BMW Malaysia
Agency: Brightbox

This was given as a brief for us to create part of the backdrop for a party event held by BMW Formula1 team's sponsors and partners. There are four parts to this piece entitled Kaleido A, B, C and D. The concept was to come up with various graphics that were to be projected as the backdrop to the event. The graphics were produced in our Design department painstakingly for two weeks in a 2k+ resolution which is slightly bigger than HD. The outcome was a series of graphic 'wallpapers' that incorporated BMW automotive parts that twist and turn in a kaleidoscopic effect of colour and movement.