Proton TRM "Scratch"

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  • Australian Effects & Animation Festival
    2005: Finalist - Commercial Animation
  • Malaysian Video Awards
    2005: Gold - Best Special Effects
  • Malaysian Video Awards
    2005: Gold - Best Animation
Client: Proton Holdings Bhd
Agency: McCann-Erickson Malaysia
Director: Brad Hogarth

This advert was designed to highlight the 'savvy-ness' of the Proton car. The 'character', was based on a real human character which was designed and modeled by our 3D artists at MFX. The director worked with the 'actor' and then this was shot on digital video. The actions were then used as the base for our animators to work from. There were numerous render passes were done for the main character to allow him to blend back into the live action shots. The breaking wall, falling debris and, in some scenes, the car was also created in 3D.