WWF "Save The Tiger"

Download Video (11 MB)
  • Hiroshima International Animation Festival
    2006: Finalist
  • Asia Pacific Advertising Festival
    2006: Finalist - Public Service Messages and Cause Appeal
  • Abby Awards
    2006: Finalist
  • Asia Image Apollo Awards
    2006: Runner-up - Best Public Service Announcement
Client: World Wildlife Fund for Nature (WWF) India
Agency: Ogilvy One Worldwide Mumbai, India
MFX Director: Kwen Boon Yeo, Lau Kim San

WWF 'Save The Tiger' is a 20 secs PSA which keeps the audience in mystery and suspense. It features the silhouettes of several wild animals moving through unknown grasslands, which eventually pull back to show the close-up of a tiger.

The animated silhouette were produced by our 2D team and then later placed into a 3D environment. The 3D fur was a challenge we enjoyed, running through various techniques to achieve the most suitable look for fur. Editing was done in Liquid Chrome and compositing in Tremor.