WWF "Save The Tiger"
- Hiroshima International Animation Festival
- Asia Pacific Advertising Festival
2006: Finalist - Public Service Messages and Cause Appeal
- Abby Awards
- Asia Image Apollo Awards
2006: Runner-up - Best Public Service Announcement
Agency: Ogilvy One Worldwide Mumbai, India
MFX Director: Kwen Boon Yeo, Lau Kim San
WWF 'Save The Tiger' is a 20 secs PSA which keeps the audience in mystery and suspense. It features the silhouettes of several wild animals moving through unknown grasslands, which eventually pull back to show the close-up of a tiger.
The animated silhouette were produced by our 2D team and then later placed into a 3D environment. The 3D fur was a challenge we enjoyed, running through various techniques to achieve the most suitable look for fur. Editing was done in Liquid Chrome and compositing in Tremor.