Maxis "Lat"
Agency: McCann-Erickson Malaysia
MFX Director: Lau Kim San
In Malaysia, people are generally very accepting of situations on the road. Whether it's inconvenient roadblocks or snobbish cabbies, Malaysians are pretty 'OK' with anything. Telecommunications giant Maxis, thought otherwise and wanted to use current road-situations as a metaphor in their campaign; to tell people they are always striving to improve situations that they're not 'OK' with, such as issues with internet-speed, eliminating bugs and making services better each time. They commissioned legendary Malaysian cartoonist Lat, to create the visuals with his signature brand of humour. MFX animators all felt very honoured to bring his drawings to life.
