In 2001, Moon K CHAN revolutionized the industry in this region by setting up MFX, the first digital design studio specializing in animation, special effects and motion graphics. Four years later, Moon was named Emerging Entrepreneur Recipient of Ernst & Young (Malaysia) Entrepreneur of the Year 2005 for his pioneering spirit and his contribution in building his industry.
His background in advertising, having worked for Ogilvy and Mather in Singapore, JWT in Kuala Lumpur and McCann's in Toronto gives him a keen insight into the expectations of a studio and what it requires to survive.
Moon is passionate about design education, and has spoken at a number of design colleges in Malaysia and spearheaded a special program between MFX and New Era College, a privately funded community college. He is also the founder of the Malaysian Video Awards Festival (1995 - 2008), one of Malaysia's most prominent film festivals.