Appy Fizz "Seasons"

Download Video (27 MB)
  • GoaFest
    2006: Bronze - Beverages/Dairy Products
  • Abby Awards
    2006: Gold - FilmCraft: Animation
  • Abby Awards
    2006: Silver - Campaign: Food & Beverages
Client: Parle Agro India
Agency: Grey Advertising Mumbai, India
MFX Director: Sidney Tan

Following a television campaign launch for Appy Fizz, we continued on with a series of animated TVCs aimed at creating brand awareness for the apple-flavoured fizzy drink. The objective for the campaign was to position the brand to span across the full 360 degrees and assist in creating a good amount of interest in the brand during the festive season. The agency decided to do a viral project and the medium was developed in India.