Paddle Pop "Ice Shots"

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  • Asia Image Apollo Awards
    2005: Runner-up - Best 2D Animation for a TVC under USD15,000
Client: Unilever
Agency: McCann-Erickson Malaysia
MFX Director: Lau Kim San

With the help of CG for the backgrounds and the product itself, which is the Paddle Pop Ice Shots, we manage to give the entire commercial an edgy 'tone and feel'. We took the traditional animation a step further where we gave the line works an extra layer to produce the 'flowing edgy lines' for the action scenes. And by re-constructing the entire flow of the story telling where intense angle shots, highly-paced scenes and fast action yet memorable 'gags' was projected to complete this commercial. The execution was indeed the marriage between 2D, 3D, digital painting and compositing.