Big Babol "Adopted Tortoise"
Agency: McCann-Erickson New Delhi, India
MFX Director: Lau Kim San
This is a fully animated 2D commercial telling the touching story of a baby tortoise born into a family of birds. Mother bird decides to love baby tortoise as one of her own. When it is time to learn to fly, Mother Bird and the other baby birds were terrified when baby tortoise leaps off the cliff to join them. Fortunately, he has the Big Babol bubble gum. Done traditionally using cel animation, the piece was coloured in Animo then composited in Tremor.