Djarum "Indonesia Open 2014"

Client: Pt BCA & PT Djarum
Agency: Dentsu Indonesia
Director: Adrian Tang
MFX Director: Pitt Ong

Djarum's Indonesia Open 2014 is an annual badminton tournament held in Indonesia. Following last year's spot which featured traditional 'batik' motifs; this year's piece reflects the strength and spirit of Indonesia in the form of mythological figures from the epic tale of the Mahabarata. Icons representing opponents from different countries were incorporated into the motion-graphics. MFX once again worked with director Adrian Tang and the team from Fat Belly Pictures to further elevate the art direction and visual impact. The challenge of this project was to blend the traditional with contemporary without losing the intensity and energy of the sport.