DiGi MNP "Mosquito"

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  • Seoul International Cartoon & Animation Festival
    2009: Commissioned Films: Finalist
Client: DiGi Telecommunications Bhd
Agency: Naga DDB Malaysia
MFX Director: Lau Kim San

This piece is based on the character designs and concept board that were given to the team by DiGi Telecommunications. Our 2D team redesigned the animation board so that it was directed from a filmic point of view. We kept the animation styling to a minimum, focusing on the character animation and keeping one specific feature of the hero's character - the shape of the mouth which resembles the shape of DiGi's logo. The entire TVC was in DiGi's corporate color, yellow.

We had a tight deadline and thus Lau Kim San, the Animation Director, worked with the 2D team to combine traditional and digital animation techniques. With the aim of amplifying the humorous character, the character animation was carried out traditionally, while the background and other simple movements such as the flight of the mosquitoes and the "breathing" of the text were done digitally. This allowed the 2D team to deliver the spot on time without losing the effectiveness of the message through the animation.