TNB Energy Efficient "Tip 4"
Agency: Leo Burnett Kuala Lumpur
MFX Director: Buddy Zulueta
Tenaga Nasional wanted to provide energy-saving tips to the public and the agency aimed at delivering the message through a campaign of funny and entertaining animated cartoons for the web & TV. MFX animators were not only excited about returning to full 2D animation, with simple line drawings and flat colours, but also enjoyed designing the quaint characters with distinctly local features and adding little nuances to the gags in order to make the spots even funnier wherever possible. The clean & simple visual style offered a refreshing look that was both contemporary and had a touch of local flavour.