KFC "U Classification"
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Client: KFC Holdings Malaysia Bhd
- Awards
- Busan International Advertising Festival (Ad Stars)
2011: Finalist - Film Craft, Animation (Campaign) - Kancil Awards
2010: Bronze - Craft Animation
Agency: McCann-Erickson Malaysia
MFX Director: Lau Kim San
This is one of a series of infomercials to convey the audience rating for the movie following it. Each infomercial carries a different tone depending on the rating it represents, but all use the same characters.
MFX collaborated with the agency and executed the project as a team. The KFC characters were modeled in 3D, but were given a 'claymation' look for added whimsy.