Cadbury "Flare Up"

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  • Anim'est
    2014: Finalist - Music Video & Advertising
Client: Cadbury
Agency: Ogilvy & Mather, India
MFX Director: Buddy Zulueta

'Cadbury Dairy Milk' went for a packaging change and required a set of commercials to convey the message with quick and funny visual gags. The initial animation concept involved dynamic camera angles and hand-held movement, but in the end, we opted for minimalist staging which gave it a more theatrical and comedic feel.