Kokokrunch "School Fuel"
Agency: McCann-Erickson Malaysia
Director: Brad Hogarth
MFX Director: Lau Kim San
Production Director, Brad, came up with the whole concept for the TVC, and the task was given to the team at MFX to come up with the animation of Koko. It was the first appearance of Koko coming into a live environment from his usual 2D animated TVCs. The animation was hand drawn and cel-animated, with additional highlights and shadows introduced to look more 3D.
CG was also used to create the wheat demo shots. Compositing and VFX were also involved into the live environment with added lighting effects and layers to create the overall finish. The TVC demonstrates Koko Krunch-full of natural goodness and a great start to your child's day. Koko is seen spurring on the kid and giving him energy from school, right through to after school activities and sports.