Pevisone "Photo and Germs"

Client: Xian-Janssen Pharmaceutical China
Agency: Saatchi & Saatchi Beijing, China
Director: Tim Grass
MFX Director: Lau Kim San

This follows the success of Pevisone's previous TVC, "Storyteller". Saatchi & Saatchi Beijing works with us on the stop motion animation technique again whereby a single model was shot both against blue screen and 'in set', illustrating the effectiveness of the product against germs. CGI was also used to create and animate the product and arrow sequences. These were then multiplied, combined, and manipulated to create the final result.