Money Hero "Personal Loan"

Client: Compare Asia Group
Agency: Hugo Sands (UK)
MFX Director: Sidney Tan is a website that helps you find the best personal loan for you. The client wanted a straightforward spot with very simple animation that best presented a problem-solution-scenario. We opted for a minimalistic design and a digital animation approach. With a tight schedule, this enabled us to focus on delivering clear story and action, with just enough minimal backgrounds and props to add a bit of fun and excitement.