MOH Diabetes Phase2

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  • Australian Effects & Animation Festival
    2010: Finalist - Commercials Animation
Client: Ministry Of Health, UAE
Agency: Polka Dot UAE
Director: Pia Abou Jaoudeh
MFX Director: Lau Kim San

Advertising Agency, Polka Dot was given the task of producing a TVC to create an awareness of the problem with diabetes. Agency creative director Pia Abou Jaoudeh worked with our design and animation team at MFX, which was headed by animation director Kim San. We needed to develop an unusual animated spot that highlights how a certain lifestyle can contribute to the danger of diabetes.

The animation was executed using an interesting "cutout" style and our animation sequences were done using a combination of traditional hand drawn & flash animation. These sequences were imported into After Effects and manipulated in 3d space to give a sense of a single camera move.

Total production time took us around 6 weeks, from our initial story boards to the finished product.