SIC F1 Race

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  • Australian Effects & Animation Festival
    2013: Finalist - Commercials VFX
Client: Petronas Lubricants International
Agency: M&C Saatchi Malaysia
Director: Brad Hogarth
MFX Director: Chan Moon Choong

The commercial for Sepang International Circuit (SIC) to promote the Petronas F1 Grand Prix 2013, involved a creative combination of CG animation, graphic elements, still images and live-footage. Many variations were explored in order to reach the end results which feature a realistic depiction of mirror and light reflections, while creating a surreal mood in the environment of the commercial. The biggest challenge aside from image-projections on the walls of buildings and giving the computer-generated F1 car the mirror-ball effect, was getting the lighting FX looking right and natural, as the setting also involved a transition from night to day.