ICI Dulux "Paintflow"

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  • Kancil Awards
    2010: Merit - Rebel Idea
Client: ICI Paints Malaysia (AkzoNobel)
Agency: BBDO / Proximity Malaysia
MFX Director: Lau Kim San

Fitting an engaging narrative into a 15-second time span was a task that Animation Director Lau Kim San had to constantly think about. With this, came variations of ideas and executions which finally led to the team settling on incorporating a diagonal panning movement to entail the story of day transitioning to night with elements that range from fishing, barbeques and a bedroom all in one shot!