ICI Dulux "Paintflow"
- Kancil Awards
2010: Merit - Rebel Idea
Agency: BBDO / Proximity Malaysia
MFX Director: Lau Kim San
Fitting an engaging narrative into a 15-second time span was a task that Animation Director Lau Kim San had to constantly think about. With this, came variations of ideas and executions which finally led to the team settling on incorporating a diagonal panning movement to entail the story of day transitioning to night with elements that range from fishing, barbeques and a bedroom all in one shot!