Appy Fizz "Dance"
Agency: Creativeland Asia, India
Director: Raj Kurup
MFX Director: Chan Moon Choong, Buddy Zulueta
Parle Agro (India) has released a new campaign for its beverage brand Appy Fizz featuring brand Ambassador Saif Ali Khan. The campaign was created by Creativeland Asia for the web and TV.
To get the animated bottle character dancing to a popular Bollywood number, MFX worked closely with Nadia Chauhan (Joint Managing Director & Chief Marketing Officer of Parle Agro) and director Sajan Raj Kurup (Founder & Creative Chairman of Creativeland Asia).
A tricky aspect wasgetting Appy's personalityacrossand having him interact with Saif convincingly Without any facial expressions to rely on. Heading the team at MFX were VFX Director Chan Moon Choong and Animation Director 'Buddy' Zulueta who supervised the visual-effects and animation of the commercial respectively.
