DiGi Corporate "What If"

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  • Asia Image Apollo Awards
    2006: Finalist - Best 2D Animation
Client: DiGi Telecommunications Bhd
Agency: Naga DDB Malaysia
MFX Director: Wee Aik Luen

We live in a world made from questions. Everything from ice cream to road lights are the results of questions asked and answered. In this TVC, DiGi points out that change is a good thing, and pushes their point with this uniquely simple design and concept.

This TVC was completely hand-animated using DiGi's corporate colour on a plain black background. As the saying goes, less is more.