Djarum "Indonesia Open 2013"

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  • Asia Image Apollo Awards
    2014: Winner - Motion Graphics (2D/3D/Claymation, etc) - Short Form
  • Australian Effects & Animation Festival
    2013: Finalist - Commercials Animation
Client: PT Djarum
Agency: Dentsu Indonesia
Production House: Fat Belly Pictures
Director: Adrian Tang
MFX Director: Chan Moon Choong, Pitt Ong

Djarum Indonesia Open 2013 is an annual badminton tournament held in Indonesia. The brief for this spot was to incorporate traditional Indonesian motifs alongside live-action shots of badminton players. The aim was to bring the event to another level in art direction and visual impact. We worked closely with director Adrian Tang and the team from Fat Belly Pictures and Dentsu Indonesia for a better understanding on Indonesian motifs. The challenge of this project was to contemporize the motifs and show elegance through animated details of the designs without losing the intensity and energy of the sport.