Amaize "Flour"

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  • Association of Practitioners in Advertising, Kenya
    2018: Craft Gold & Bronze - Film: Television, video & cinema craft
Client: Capwell Industries
Agency: Right Here Kenya Ltd
Production House: Right Here Kenya Ltd
MFX Director: Lau Kim San
MFX Producer: Tunku Shafiq

Amaize is a premium maize flour used to make Ugali meal in Kenya. This simple spot is crafted through an "artist's" eyes where a visual story is formed out of the finest premium flour, in sync with the narrated story.