Matrade Trade Exhibition Promo
Agency: Bates 141 Malaysia
MFX Director: Sidney Tan
Internationally acclaimed design and animation effects studio, MFX was given a brief by MATRADE to promote the Malaysian services, including areas such as construction and engineering and supplying component parts to significant buildings and structures around the world.
As it represented Malaysia in the Global scene, MFX was task with creating a sophisticated look for the spot using CG animation & motion graphics to produce an array of stunning design that was of international standards.
Based on the agency concept and board from Bates 141, we proposed a contemporary and minimalist style that was executed with a combination of CGI and Motion Graphics to create a simple yet dynamic promo-spot.