Dutch Lady "Playtropolis"

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  • Direct Marketing Association of Malaysia Awards
    2009: Gold & Silver - Interactive Category
  • Direct Marketing Association of Malaysia Awards
    2009: Silver - Design
  • Kancil Awards
    2009: Bronze - Best Integrated Campaign
Client: Dutch Lady Malaysia
Agency: Leo Burnett Malaysia
MFX Director: Sidney Tan

Playtropolis has been overtaken by Routine Monsters and it's up to Yes! Cows to save kids from boring routines!

For a Fruity Milk Drink-Launch campaign, We at MFX Pictures developed the character designs and environments of Playtropolis for the TV commercials and marketing materials.

In collaboration with Arc Worldwide, MFX Pictures also provided for the design of the 'Playtropolis' website, along with two fun online games. We animated and designed the layouts and graphic components which were then handed over to ARC Worldwide for the backend programming and assembly of the site.

The commercials package includes two launch teasers and six 20-second Flash animated spots. Working in a 2D digital animation platform, the team was able to work faster without compromising the quality and at the same time, keeping the transition of animation and graphics from the commercials to the interactive website and POS (point-of-sales material) smooth and seamless. The point-of-sales include poster ads, collectible playing cards and a 12 month activity calendar.